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The RSU 21 Communications Department is committed to achieving the highest professional
standards in marketing, communications, and public relations. The department is responsible for efficient, accurate, and consistent communications with internal and external stakeholders,
including the production and distribution of the weekly Community News.

What can the communications department do for you?

● Community News
○ Weekly newsletter content compilation and distribution
○ Event coverage across RSU 21’s six schools

● Multimedia production
○ Photography
○ Videography
○ Editing

● Content management
○ Website
○ Social media

● Copywriting and editing
○ Emails
○ Marketing materials
○ Other widespread communication

● Design
○ Posters
○ Advertisements
○ Social media graphics

● Media relations
○ Pitching content to local media about RSU 21 stories
○ Primary contact for media inquiries
○ Media training for staff

● Crisis communications

Matt is a journalist by trade and a producer by passion. A native Mainer, Matt grew up in
Freeport and received his B.A. in journalism at the University of Maine.

After graduating, Matt eventually landed a full-time job as a radio news anchor, DJ, and
commercial producer. In fact, Matt has interned or worked at nearly every radio station in the
Portland market.

A few years later, Matt transitioned out of radio to TV news at WMTW News 8, first as a
weekend evening producer. He was quickly promoted to executive producer, eventually
overseeing the station’s 4 p.m., 5 p.m., and 6 p.m. shows. Matt was honored with an Edward R.
Murrow Award for producing the station’s special program about the 20th anniversary of the
1998 ice storm.

Matt left WMTW in 2022 seeking a better work-life balance. He was a marketing manager for a
time at a local architecture firm before becoming a communications specialist at the University
of New England.

Matt came to RSU 21 in 2024 and is excited to bring his wealth of experience and knowledge of
southern Maine to this wonderful school district.

When he is not working, Matt loves spending time with his young daughter, Emery, and wife,
Kaitlyn, at their home in Saco or on the road in their RV. You can easily distract him by talking
about music, food, or baseball.

Matt Shinberg

Matt Shibnerg