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Maine RSU 21

Maine Regional School Unit 21

Arundel · Kennebunk · Kennebunkport

Communications

RSU 21 Communications Department

The RSU 21 Communications Department is committed to achieving the highest professional standards in marketing, communications, and public relations to support the district's students and staff. The department is responsible for efficient, accurate, and consistent communications with internal and external stakeholders, including the production and distribution of the weekly Community News.

Links:

Subscribe to receive the RSU 21 Community News

What can the communications department do for you?

Community News

  • Weekly newsletter content compilation and distribution
  • Event coverage across RSU 21’s six schools


Multimedia production

  • Photography
  • Videography
  • Editing


Content and campaign management

  • Website
  • Social media
  • Public relations and advertising


Copywriting and editing

  • Emails
  • Marketing materials
  • Other widespread communication


Design

  • Posters
  • Advertisements
  • Social media graphics


Media relations

  • Pitching RSU 21 stories to local media
  • Primary contact for media inquiries
  • Media training for staff


Crisis communications
 

RSU 21 Communications
Kennebunk Elementary School, Room B111

177 Alewive Road
Kennebunk, ME 04043
Phone: 207.985.1100

mshinberg@rsu21.net

Email mshinberg@rsu21.net if you have content for the weekly newsletter.

Subscribe to receive the RSU 21 Community News

Matt Shinberg
Matt Shinberg

Bio:
Matt is a journalist by trade and a producer by passion. A native Mainer, Matt grew up in
Freeport and received his B.A. in journalism from the University of Maine.

After graduating, Matt eventually landed a full-time job as a radio news anchor, DJ, and commercial producer. In fact, Matt has interned or worked at nearly every radio station in the Portland market.

A few years later, Matt transitioned out of radio to TV news at WMTW News 8, first as a weekend evening producer. He was quickly promoted to executive producer, eventually overseeing the station’s 4 p.m., 5 p.m., and 6 p.m. shows. Matt was honored with an Edward R. Murrow Award for producing the station’s special program about the 20th anniversary of the 1998 ice storm.

Matt left WMTW in 2022 seeking a better work-life balance. He was a marketing manager for a time at a local architecture firm before becoming a communications specialist at the University of New England.

Matt came to RSU 21 in 2024 and is excited to bring his wealth of experience and knowledge of southern Maine to this wonderful school district.

When he is not working, Matt loves spending time with his young daughter and wife at their home in Saco or on the road in their RV. You can easily distract him by talking about music, food, or baseball.